Every business justifiably carries the responsibility of making a sound contribution to the communities within it operates, in order to make a difference in the well-being of its society. In satisfying this social responsibility, we have set up a non-profit Makgabeng Heritage Trust to raise funds for the preservation and conservation of the Makgabeng Heritage. Sadly, in a community where most people are living in a state of poverty, conversations about heritage will never feature high on lists of priorities. A viable approach to this challenge seems to be to add economic value to the heritage sites by opening them up for tourism in a sustainable manner.
Sustainable tourists can reduce the negative impact of tourism in many ways, such as:
• Educating themselves about the culture, politics and economy of the communities visited.
• Anticipating and respecting local cultures, expectations and assumptions.
• Supporting the integrity of local cultures by favouring businesses which conserve cultural heritage.
• Supporting local economies by purchasing local goods and participating with small and local businesses.
• Conserving resources by seeking out businesses that are environmentally conscious, and by using the least possible amount of non-renewable resources.